E-Commerce Strategies for Hotels & F&B Establishments

FSS-CFC-3053-1.1

E-Commerce Strategies for Hotels & F&B Establishments

E-commerce strategies courses for hotels and F&B establishment can provide valuable skills and knowledge that are essential for success in today’s digital economy. They can help you increase revenue, improve customer satisfaction, and stay competitive in a rapidly evolving industry.

About This Course

Taking up e-commerce strategies courses for hotels and F&B establishment is crucial for staying competitive in the digital age. These courses teach you how to leverage online channels for increased bookings, expand your reach globally, enhance customer experience, analyze data for informed decisions, optimize revenue, and gain a competitive edge in the market. Mastering e-commerce strategies is key to thriving in today’s digital economy.

Course duration: 20 hours

Session: 3 Full Days; Day 1 – 2: 9am – 6pm, Day 3: 9am – 1pm

Who Should Attend

Marketing and sales executives and managers, as well as business owners who are keen to explore the possibilities of e-commerce.

Course Outline

The course covers the following contents:

Explain the growth of e-commerce and social commerce on various media platforms
Explain the means of gathering data to find right products and consumer profiles for e-commerce
Define the various marketing strategies and media option in e-commerce marketing
Create shortform video as part of e-commerce strategies, sales, and marketing strategies
Implement an e-commerce advertisement using TikTok
Analyze Customer Feedback
Monitor and evaluate effectiveness of social media marketing
Implement and review e-commerce marketing campaign

Course Structure

Methodology

Theory, show & tell, discussion, case study demonstration and hands-on practice
Assessment

Project-based assessment will be conducted at the end of the course
Certificate

Upon successful course completion, you will be awarded a SHATEC Certificate of Completion.

Venue

New Campus at 1 Orchard Spring Lane, Level 5 Tourism Court, Singapore 247729

Venue

New Campus at 1 Orchard Spring Lane, Level 5 Tourism Court, Singapore 247729

Course Fees


Full Course Fee incl. 9% GST	S$ 1,199.00

View Payment Terms

* In accordance with the Budget 2022 announcement, the GST rate will be increased from:

(i) 7% to 8% with effect from 1 Jan 2023; and

(ii) 8% to 9% with effect from 1 Jan 2024.

9% GST will apply to full payments received by SHATEC from 1 January 2024 onwards. Full payments received by SHATEC before 1 January 2024 will have no adjustment to the 8% GST. Please refer to https://www.iras.gov.sg/ for more information on the GST rate change.

Payment Mode

The following payment modes are available:

Bank Transfer
PayNow
Credit Card
Internet Banking