Your Unofficial Guide to F&B Content Creation

Do you often find yourself sharing food recommendations with your Instagram followers or prioritise capturing the perfect shot over enjoying a hot meal? Why not channel your passion for snapping food pictures into an exciting and rewarding career? At SHATEC Orchard, we’re dedicated to helping passionate individuals like you to transform your love for food into a flourishing online presence!


FRFR ~ Get started with SHATEC Orchard and discover the fundamental skills of capturing delish dishes with our hands-on Basic Food Photography Workshop or take your vanilla skills to the next level with our Advanced Food Photography Workshop. Learn insider tips and techniques from industry experts that will make your food pictures hits different on social media.



It is known that social media isn’t always sunshine and rainbows. There are bound to be haters throwing shade out there, so it’s important to mentally prepare yourself before venturing into this path. Learn how to handle and respond to feedback effectively in our Handle And Respond to Guest’s Feedback and Complaints workshop.


Discover tips for responding during “live” and for your social media inbox. And most importantly, learn how to keep your cool when dealing with negativity online. It’s all about slaying and being savvy in the digital space.



While those stunning food pictures catch the eye, it’s just as important to grasp the real power behind social media marketing. Knowing your audience profiles is key, especially if you’re running an e-commerce F&B business. Elevate your digital presence by joining our workshop on E-Commerce Strategies for Hotels & F&B Establishments, designed to empower aspiring entrepreneurs with the skills to thrive in the digital marketing landscape.


Discover how to create captivating short-form videos that effortlessly blend into your e-commerce, sales, and marketing strategies. Plus, unlock the secrets to leveraging TikTok like a pro with real-world examples of successful ads.



These workshops aren’t just about learning new skills—they’re about empowering you to carve out your niche in the dynamic world of food content creation. Whether you’re aiming to become a social media influencer, or launch your own food blog, SHATEC Orchard provides the perfect learning environment to nurture your aspirations. Don’t stay a delulu but turn your passion into a real profession today.


Click here to find out more about our other professional courses.

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