The Art of Barman – Crafting Fine And Innovative Cocktails

About This Course

This masterclass provides participants with a unique opportunity to learn about the craft of bartending with Alexis Taoufiq, Meilleur Ouvrier de France (MOF) or France’s best craftsman.


Alexis Taoufiq possesses an unparalleled depth of knowledge in product and beverage development, making him a master in the craft of mixology. With a keen eye for innovation, Alexis excels in creating both classic cocktails and pushing the boundaries of creativity to craft signature libations that captivate the senses. His expertise extends beyond the bar counter as he adeptly advises clients on beverage selection and animates environments with his engaging presence. In every aspect of his work, Alexis demonstrates a commitment to excellence and a passion for elevating the drinking experience to new heights.


Training Method

This masterclass will cover bartender training in classic and signature cocktails incorporating creativity and innovative techniques in beverage production which includes utilising local products and healthier ingredients. It will also touch on new technologies in the production of alcoholic beverages resulting in products with reduced or no alcohol content. For a holistic approach, participants will also learn techniques to create a vibrant and positive atmosphere at the bar and embody a butler approach to advise and sell beverages in luxury hospitality.


Target Audience: This training is for service professionals: head waiters, experienced or novice bartenders, and bar chefs who have already worked in the field.


Workshop Date: 30 September to 2 October 2024


Workshop Duration: 21 hours / 3 days (08:30 am to 4:30 pm)



What You’ll Learn

This course will help learners to consolidate and deepen their knowledge, enabling them to:

  • Develop creativity around products from Singapore
  • Utilise local products through learned techniques
  • Integrate innovative technologies to enhance productivity, foster creativity, and offer healthy alternatives with reduced alcohol content.
  • Master and create both classic and trending cocktails globally
  • Advise clients in luxury hospitality
  • Learn sales techniques
  • Develop innovation capabilities
  • Understand luxury hotel industry codes
  • Create cocktails for events
  • Utilise sustainable practices including local sourcing, in-house production, and minimising environmental impact
  • Create a festive and friendly atmosphere around the bar
  • Practice independently in “Butler” activities
  • Manage the bar from A to Z

Entry Requirements

Kindly note that all participants are required to:

  • At least 1 year of experience working in a professional bar and/or
  • Professional Certificate or Diploma in Bartending and/or Bar and Beverage Management

Course Structure

  • Methodology

    Theory, Demonstration and Hands-on

  • Assessment

    Submit implementation plan and report (see extra note for details)

  • Certificate

    Upon successful completion of the course, you will receive a Certificate of Participation.

Course Fees

Full Course Fee incl. 9% GST $2,080
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