E-Commence Strategies for Hotels & F&B Establishments


About This Course

Taking up e-commerce strategies courses for hotels and F&B establishment is crucial for staying competitive in the digital age. These courses teach you how to leverage online channels for increased bookings, expand your reach globally, enhance customer experience, analyze data for informed decisions, optimize revenue, and gain a competitive edge in the market. Mastering e-commerce strategies is key to thriving in today’s digital economy.


Course duration: 20 hours


Session: 3 Full Days; Day 1 – 2: 9am – 5pm, Day 3: 9am – 4pm

Who Should Attend

Marketing and sales executives and managers, as well as business owners who are keen to explore the possibilities of e-commerce.

Course Outline

The course covers the following contents:

  • Explain the growth of e-commerce and social commerce on various media platforms
  • Explain the means of gathering data to find right products and consumer profiles for e-commerce
  • Define the various marketing strategies and media option in e-commerce marketing
  • Create shortform video as part of e-commerce strategies, sales, and marketing strategies
  • Implement an e-commerce advertisement using TikTok
  • Analyze Customer Feedback
  • Monitor and evaluate effectiveness of social media marketing
  • Implement and review e-commerce marketing campaign

Course Structure

  • Methodology

    Theory, show & tell, discussion, case study demonstration and hands-on practice

  • Assessment

    Project-based assessment will be conducted at the end of the course

  • Certificate

    Upon successful course completion, you will be awarded a SHATEC Certificate of Completion.

Course Fees

Full Course Fee incl. 9% GST S$ 1,199.00
1,2,4,6 Nett Course Fee Payable after SSG Grant, incl. GST (Singaporeans/PRs/Long Term Visit Pass Plus Holders ≥ 21 years old) Not applicable
3, 6 Nett Course Fee Payable after MES Grant, incl. GST (Singaporeans ≥40 years old) Not applicable
6, 7 Nett Course Fee Payable for SMEs, incl. GST Not applicable

5Absentee Payroll

Not applicable

View Payment Terms

* In accordance with the Budget 2022 announcement, the GST rate will be increased from:

(i) 7% to 8% with effect from 1 Jan 2023; and

(ii) 8% to 9% with effect from 1 Jan 2024.

9% GST will apply to full payments received by SHATEC from 1 January 2024 onwards. Full payments received by SHATEC before 1 January 2024 will have no adjustment to the 8% GST. Please refer to https://www.iras.gov.sg/ for more information on the GST rate change.

Payment Mode

The following payment modes are available:

  • Bank Transfer
  • PayNow
  • Credit Card
  • Internet Banking
* indicates required